The takeover from NOVOMATIC Italia focuses the group’s activities in the country with all local online business now operated by Greentube, a press release explains. “With online continuing to grow strongly, under the umbrella of Greentube, Admiral Sport is best positioned to accelerate its business development and increase its market share.” ![]() "Admiral Sport is a strong brand in the Italian market, both online and in retail, and we are very pleased with how the business has evolved over the years,” said Markus Buechele, CEO of NOVOMATIC Italia. Additionally, the company runs a retail network of more than 100 sports betting locations in the country. Admiral Sport offers a betting and casino site in Italy under the AdmiralYes brand, and has been operated by NOVOMATIC Italia since 2012. Greentube, the interactive division of gambling heavyweight NOVOMATIC, expects the deal to further cement its position in the market. Developer and supplier of iGaming solutions Greentube is bolstering its Italy presence through the acquisition of gaming operator Admiral Sport, the company announced on Thursday.
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